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Do you need a website if you have a Facebook page?

Short answer: yes. A social page is great for staying in touch — but it isn't a website, and it can't do the things that actually win you new local customers.

By Craig “Rich” Riley · Updated

A page you rent vs. a home you own

Your Facebook or Instagram page lives on someone else's platform. They control the reach, the rules, and what shows up. A website is real estate you own — it works for you 24/7, ranks on Google, and never buries your phone number under an algorithm change.

What a social page can't do

  • Rank in Google search & the Map PackWhen someone searches "[your service] near me," a real site (plus a Google Business Profile) is how you show up.
  • Look credible on your termsA clean site signals you're an established, trustworthy business — not just a page anyone can make.
  • Capture leads & take ordersClick-to-call, contact forms, booking, even online ordering on your own payments.
  • Survive platform changesIf a social account gets locked or reach drops, your website keeps working.

Use both — together

This isn't either/or. The winning setup is a real website as your home base, a fully set-up Google Business Profile so you get found, and social media driving attention back to both. They reinforce each other.

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