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Marketing

Marketing that actually brings customers in.

Reviews, social media, video, ads, email, and direct mail — the channels that fill your calendar, run for you by one local partner instead of five separate vendors. No software to learn, no agency runaround. Just more calls, more bookings, and more repeat business.

Most requested · Top of Google

Get found first when locals search.

The #1 thing owners ask for — and the #1 marketing priority for businesses in 2026. I run a proven, repeatable program to push your Google Business Profile into the local Map Pack (the top 3 map results), where the calls and clicks actually go.

  • Google Business Profile fully optimized & kept active
  • Reviews engine for steady 5-star velocity
  • Citations & NAP consistency across the web
  • Local on-page SEO: service & city pages
  • Monthly rank-grid report so you see the movement
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Top 3

The goal: your business in Google's local Map Pack

Honest promise: nobody can truly guarantee "#1" — Google forbids it, and results shift with the searcher's location. What I promise is the proven process and visible ranking progress in 90 days, or I keep working at no extra cost. From $699/mo.

Reviews & Reputation

Climb the ranking, win the trust.

Reviews are the single biggest lever in local search. My AI review engine automatically asks happy customers for a review at the right moment, quietly routes unhappy ones to you privately first, and drafts replies that keep your rating — and your Google ranking — climbing.

  • Automatic review requestsTriggered by text and email after a visit or job.
  • Smart routingUnhappy feedback comes to you first, before it goes public.
  • AI-drafted repliesEvery review answered fast, in your voice.

Industry standard

Dedicated reputation software typically runs $300–$600/mo on its own — and you still log in and run it yourself. Yours is built into your plan, and I run it for you. Illustrative market range.

Industry standard

A social media agency is typically $2,000–$4,000/mo for posting alone — and most never shoot original footage of your business. I film you and post for you, inside one plan. Illustrative market range.

Social Media & Short-Form Video

Stay top of mind without lifting a finger.

The differentiator here is real video of your business. I come out for an on-site filming day, then turn that footage into a steady stream of short-form videos and posts — published for you across the platforms that matter, all feeding the same funnel as your reviews and ads.

  • On-site filming daysQuarterly on Momentum, monthly on Dominate.
  • Short-form video16–20 edited clips a month on Dominate.
  • Managed postingA consistent, on-brand feed, handled end to end.
Paid Ads & Google Local Services Ads

Show up first, pay for results.

When you're ready to actively buy attention, I manage Google and Meta campaigns and set up Google Local Services Ads — the "Google Guaranteed" pay-per-lead ads that sit at the very top of local search. And because the leads flow into your CRM, get answered by your AI receptionist, and get texted back if missed, fewer of them leak away.

  • Google & Meta adsBuilt, managed, and optimized (ad spend billed separately).
  • Google LSASet up and optimized for the Google Guaranteed badge.
  • Closed loopEvery lead lands in your dashboard and gets followed up.

Industry standard

PPC agencies typically charge $1,500–$10,000/mo or 10–30% of spend; LSA management commonly runs $250–$2,000/mo. My LSA management sits at the low end — inside a stack that closes the loop. Illustrative market ranges.

Reactivation often pays for the plan

A monthly AI win-back campaign to your past customers regularly books old regulars back in — frequently covering the whole plan in week one. All messaging follows TCPA/consent rules.

Email, SMS & Database Reactivation

Wake up the customers you already have.

Your customer list is the cheapest revenue you'll ever get — if someone actually works it. I run your email and SMS campaigns and a monthly database reactivation that brings lapsed customers back, instead of letting a licensed-but-empty tool gather dust.

  • Email & SMS campaignsWritten and sent for you, on a schedule.
  • Database reactivationMonthly AI win-back to past customers.
  • Compliant by designConsent, opt-outs, and 10DLC handled properly.
Direct Mail (EDDM)

Reach the whole neighborhood — and close the loop.

Direct mail still works, especially for reaching locals who aren't glued to a screen. But most printers mail a postcard and stop. I pair every Every Door Direct Mail drop with a QR code and matched social retargeting, so the same household sees your offer in the mailbox and in their feed — and responses route into your CRM.

  • Neighborhood targetingChoose the exact routes around your business.
  • QR + retargetingMailbox and feed working together.
  • Tracked responseScans and calls land in your dashboard.

Industry standard

EDDM runs roughly $0.27–$0.55 per piece all-in; a typical 5,000-home drop is about $1,500–$2,600. The difference is what happens after it lands. Illustrative market range.

How each piece works

What you get, how I run it, and the payoff.

Tap any service for the plain-English version — what it does, how I run it for you, and what it does for your bottom line.

Reviews & reputation
What it does

Builds a steady flow of fresh 5-star reviews and keeps your rating climbing — the single biggest lever in local search.

How I run it

Automatic review requests by text and email after a visit, unhappy feedback routed to you privately first, and AI-drafted replies to every review.

The payoff

A higher rating and ranking means more people choose you over the shop down the street.

From $149/mo
Social media & short-form video
What it does

Keeps your business visible and credible with a consistent, on-brand feed — powered by real video of your business, not stock.

How I run it

My team comes out for an on-site filming day, then we edit, schedule, and post short-form videos and content for you.

The payoff

You stay top of mind, look bigger than you are, and feed the same funnel as your reviews and ads — without lifting a finger.

From $499/mo · filming days from $750
Paid ads (Google & Meta)
What it does

Puts your business in front of ready-to-buy customers on Google and social, on demand.

How I run it

I build, target, and optimize the campaigns and creative; your ad spend is billed separately and stays in your control.

The payoff

Leads flow straight into your CRM, get answered by your AI receptionist, and get texted back if missed — so fewer dollars leak.

From $500/mo + ad spend
Google Local Services Ads (LSA)
What it does

Gets you the "Google Guaranteed" badge at the very top of local search, where you pay per lead, not per click.

How I run it

I handle the verification, profile, budget, and ongoing optimization, and dispute junk leads on your behalf.

The payoff

Prime placement and pay-for-results leads — ideal for home services and high-intent searches.

From $300/mo + lead costs
Email & SMS campaigns
What it does

Turns your customer list into repeat revenue with promotions, announcements, and win-back campaigns.

How I run it

I write and send the campaigns on a schedule and run a monthly database reactivation — all consent-compliant (TCPA/10DLC).

The payoff

The cheapest revenue you'll ever get; reactivation alone often covers the whole plan in week one.

From $199/mo · reactivation from $299/mo
Direct mail (EDDM)
What it does

Reaches every household on the routes around your business — including locals who aren't glued to a screen.

How I run it

I design the postcard, handle the mailing, and pair it with a QR code and matched social retargeting so the offer lands in the mailbox and the feed.

The payoff

A channel most competitors ignore — and unlike a plain postcard, responses route into your CRM.

Quoted per piece (typically ~$0.27–$0.55 each + design)
What it costs

Pick the marketing you want — with real prices.

Run one service or stack several. Concrete starting prices, no "call for a quote" runaround. Add any of these to a package or run them on their own.

Win the search

Reviews & reputation

From$149 / mo

Automatic review requests, smart routing, and AI-drafted replies that lift your rating.

Stay top of mind

Social media management

From$499 / mo

On-brand posts planned and published for you, with on-site video available.

Get found

Local SEO

From$399 / mo

Climb the local map and search results for the services you offer.

Wake up your list

Email & SMS campaigns

From$199 / mo

Written and sent for you. Add monthly database reactivation from $299/mo.

Buy attention

Paid ads management

From$500 / mo + ad spend

Google & Meta campaigns built, managed, and optimized; ad spend billed separately.

Top of local search

Google LSA management

From$300 / mo + leads

"Google Guaranteed" pay-per-lead ads, set up and optimized for you.

Most requested

Top of Google (Local Ranking)

From$699 / mo

Premium Map-Pack program to rank you at the top of local search. Progress in 90 days or we keep working.

Word of mouth

Referral program

From$149 / mo

Automated referral asks that turn happy customers into new ones.

Included free

Loyalty & gift cards

Included$0 with processing

Points, rewards, and gift cards run right on your payments — built in free with your processing, no add-on fee.

Also available: direct mail (EDDM) quoted per piece, on-site filming days from $750, and short-form video packs from $400. See the Social Media & Content Production page for full social plans. Prices are illustrative starting points and vary by business. Build your own plan →

Why one partner beats five vendors

The same channels — without the runaround.

Bought separately from the name brands, this kind of marketing stack commonly runs $4,000–$5,000+ a month across several logins and invoices. I bundle it, run it, and your processing savings help fund it.

Faceless software

$300–$600/mo per tool. You log in and do the work yourself.

A marketing agency

$2,000–$4,000/mo for one slice. Another vendor to manage; can't touch your payments.

Doing it yourself

The tools are cheap; your time isn't. It never gets done.

Rich The Payment Guy

Local, human, done-for-you — all of it under one roof, partly funded by your card-fee savings.

Figures are typical market ranges shown for illustration; actual costs and savings vary by business.

See what I'd build for your business.

A free Growth Audit shows your Google rating versus competitors, your website gap, and your estimated card-fee savings — no obligation.

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